Read Yourself to Success - Continued

(Visit the Recommended Reading first page, too!)

The E-Myth Revisited

by Michael Gerber

A classic! 

Gerber debunks many myths about starting your own business and about entrepreneurial activity in general.

The subtitle is "Why Most Small Businesses Don't Work and What to Do About It".  If you are looking to avoid common pitfalls and to improve your own company's profits, get on the right track with this 275-page masterpiece.

The True Stella Awards

By Randy Cassingham

The stories of outrageous lawsuits detailed in this book will get most business people thinking about their risk management efforts.

But, more importantly, these tales of excessive litigation are just fun to read!

Eats, Shoots & Leaves

by Lynn Truss

This is a grammar book that's been at the top of the best seller lists in Great Britain and in the United States. A best-selling book focused on punctuation? Kinda freaky, eh?

Its commercial popularity is due to more than a "revenge of the nerds'" buying ecstasy. The chapters contain real guidance for writing clearly while offering an iconoclastic tartness to counteract the potentially dry nature of the subject.

It's as if your sixth-grade teacher had had a sense of humor and a practical understanding of real-world language.

Talk to the Hand

By Lynn Truss

"Talk to the hand, because the face isn't listening," is the snarky comment challenged in Ms. Truss' second book on our recommended list. 

A fun philippic aimed "at the bloody rudeness of the world today," you'll want to give copies of this book to all the many deserving strangers you meet your daily life.

The Wall Street Journal

Okay, it's not a book.  But, it is important reading.  Each edition includes vital business-world information and presents opportunities to move ahead of the crowd.

We get copies of the Journal delivered to our office every day, and we read them! 

The news columns often break the stories on hot-button issues like moving jobs off shore, energy market manipulation, and executive compensation.  TV will be piggy-backing on Journal stories tomorrow, so why not read the whole article today?

The on-line edition contains even more news and faster updates, but it's difficult to read in that format on the exercise bicycle at the gym.

Dictionary of Finance and Investment Terms

Barron's Financial Guides

Over 4,000 terms of the financial and investment world are explained clearly for people not in the industry.

The concise definitions will help you decode the meaning from the financial jargon that you encounter in your business day.

This 7th edition published in 2007 is a book you'll want to keep in an easy-to-reach spot on your reference shelf.

Flight of the Buffalo: Soaring to Excellence, Learning to Let Employees Lead

by James A. Belasco and Ralph C. Stayer

This book focuses on the value and power in giving employees responsibilities and allowing them to be leaders.  Charles recommends this book in Sterck Kulik O'Neill's Building a Winning Team seminars.

Belasco and Stayer provide long-term strategies that avoid the pitfalls of many quick-fix guides.  The empowerment techniques outlined in this book will help your business over the long haul.