San Francisco Certified Public Accountants
The Accounting Educator  
from your financial success advisors



January 12, 2012
Greetings!

The change of years gets many people thinking about what they are going to do differently to achieve greater financial success.  Will it be a drive for more clients for your business or greater attention to expenses in your personal life? 

In this newsletter we share some tips for getting started on a better path in 2012. 

Please contact us at 415.433.4500 when we can provide customized business development support for your business or strategic planning for your personal finances.

in this issue ...
Help for Your New Year's Email Resolution.
What Are Your Chances of Being On Time?
How NOT to Look Like Spam
The Rest of the News
7 Steps To Scoring New Business In A Bad Economy
Help for Your New Year's Email Resolution
Man organizing his Inbox
Act now and in 2012 you can achieve the clean and well-sorted Inbox of your dreams!

An organized Inbox will save you valuable time and is less overwhelming and stressful.

Here are the best tips to tame your inbox » 

What Are Your Chances of Being On Time?
Airline on-time records vary If you're a frequent traveler for business or pleasure (does anyone fly for pleasure anymore?), you want to know your chances of arriving on time.  With your luggage. Without being bumped because of over booking. Or, being held on the tarmac for over 2 hours.

Airlines differ significantly in performance.  Last year Alaska was on time 89% of the time but United was on time online 80% and JetBlue was timely only 75% of the time.

Read the 2011 Airline Scorecard with the stats on on-time performance, lost luggage, bumping, and more.  It was published earlier this month by The Wall Street Journal.
How NOT to Look Like Spam
Spam on a Grill
You've decided to expand your marketing communications in 2012 by sending out announcements of your new products, specials, or other help for your clients.

Great!

But, how to keep your brilliant messages from getting trapped in the spam filters of your recipients?

Here are 11 Words to Avoid in Your Subject Line
The Rest of the News
The Rest of the News
Don't forget to visit our news page for regularly updated articles for your financial success.

Today the news page talks about:
  • The two-month extension of the payroll tax cut
  • Just released standard mileage rates for 2012
  • Claiming a charitable contribution of property 
... and more stories to help you and your business.

 

The Rest of the Stories » 

7 Steps To Scoring New Business In A Bad Economy
Geoffrey Kulik, CPA and Partner
Even in a bad economy the most competitively successful companies will still prosper.

But getting a prospective business customer to say "yes" when his own economic world has deteriorated requires a deft and nuanced sales effort.

So if you sell to business customers, here are seven suggestions for improving your competitive chances.


Geoffrey P. Kulik , CPA and Partner

Get 7 Secrets to Sales Success
Follow Us Online!
Find us on Facebook
Follow us on Twitter
Visit our blog
Find us on Yelp
Quick Links
About Us 
Business Growth Seminar
Contact Us

News and Tips
Join Our Mailing List