San Francisco Certified Public Accountants
The Accounting Educator  
from your financial success advisors



August 30, 2011
Dear Galen Workman,

This edition of The Accounting Educator gives you 5 tips for your personal and professional financial success.  Please contact us at Sterck Kulik O'Neill at 415.433.4500 and at info@skocpa.com for additional information or support.

 

in this issue
Is a Business Plan Still Necessary?
Business' 7 Biggest Financial Mistakes
Outdated Money Lessons NOT to Tell Your Children
The Rest of the News
The Secret of Prices that End in a "9"
Is a Business Plan Still Necessary?
Business development cycle chart
"Businesses don't plan to fail, they fail to plan," we warn owners and key personnel. 

We're so supportive of planning that this summer we offered a 10% discount to businesses who showed us their business plan.

But, it turns out that creating a business plan may not increase the statistical probability that your business will succeed.

Find out if you really need to create a business plan »

 

Business' 7 Biggest Financial Mistakes
Businesswoman with a problemIf you're worried about the financial health of your business, check out what Brian Hamilton, the CEO and founder of Sageworks, says about the most common mistakes he sees.

"I have learned and more importantly, lived, these mistakes," Brian says.

Here are the CliffNotes on the mistakes you should hear now and avoid »
Outdated Money Lessons
You Shouldn't  Teach Your Kids
Children learning about money
If you're still passing along the same business wisdom given to you by your parents,... wow!

Stop it!

The benign bromides of 25 years ago may not make sense in 2011.

Here's a list of outdated money lessons »

 

The Rest of the News
The Rest of the News

 

 

Today the news page talks about:  

... and more stories to help you and your business. 

The Rest of the Stories »  
The Secret of Prices that End in a "9"
Geoffrey Kulik, CPA and Partner
When one business raised prices from $34 to $39 on an item, the number of orders increased by 1/3, according to a study published by the Harvard Business Review. 

When a catalog store mailed out two versions, one with prices ending in "0" and one with prices ending in "9", revenue was 8% higher for the edition offering the "9" prices.

What is the magic of prices ending in "9"?

This short report tells you more about giving pricing cues to your customers including the 9's, Sale! signs, price guarantees, and more.

Learn about Prices Ending in "9" »

Read the whole Harvard Business Review article on "Mind Your Pricing Cues"
 
 Geoffrey P. Kulik, CPA
Partner
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