Are you so focused on your competitor's pricing that you simply undercut them to win business rather than thoughtfully calculate the price you need to charge? A price that not only covers your costs, but also rewards your hard work by returning a reasonable profit.

Low prices may earn you more business, but very often they do not make you more profits.

We tell you what factors to check to make sure your pricing is reasonable. We give you different approaches to pricing your goods and services.

Money is tight in this economy. So when Diamond Certified consumer reporter Chris Bjorklund tweeted about this money-saving list we clicked right on it.

There are 21 items you do not want to buy brand new. One is jewelry... like the ring in the photo!

We're not sure that we agree about not buying a "new" pet (tip 10!), but even that suggestion raises good points. All together these 21 can save you a lot without compromising quality.

• Don't Buy These Things New!

Thanks to Chris for telling us about this list and the one in the next article. You can follow her Savvy Consumer comments on Twitter.

On, the other hand, here's a list of things you should never buy used.

Saving a bit of money up front can cost you more financially in the long run, and can even endanger your health.

Don't be penny wise and pound foolish. Some things should only be bought new.

Don't forget to visit our news page for regularly updated articles for your financial success.

Today the news page talks about:

• Common IRA contribution and distribution mistakes
• Can I deduct the costs incurred doing charitable work?
• The IRS announces new whistle-blower guidelines.
• IRS guidance for grandfathering of health insurance plans