The Accounting Educator from San Francisco CPA's Sterck Kulik O'Neill
The Accounting Educator from Your Financial Success Advisors
April 21, 2010

Greetings!

in this issue
  • Direct Marketing Tips for Your Business
  • Tonight's Short Course on Growing Your Business
  • How to Develop a Business Growth Strategy
  • Everything is Incremental
  • The Rest of the News

  • Tonight's Short Course on Growing Your Business
    4 Wasy to Grow Your Business -- TONIGHT!

    Tonight at 5:30 you can learn 4 Ways to Grow Your Business at a free class held at the GLBT Center, 1800 Market Street in San Francisco.

    Come join the Sterck Kulik O'Neill business development specialists in an interactive program that is part of the Golden Gate Business Association's Member Success Workshop series. Our partners will present a concentrated edition of their popular business seminar — and GGBA membership is not required to attend.

    See you tonight! Act on your 3 reasons to join us:

    • to network with other business owners
    • to hear more about a local chamber of commerce
    • to learn techniques you can use in your business right away!

    Pre-registration is not required, but is appreciated!


    How to Develop a Business Growth Strategy
    Businesswoman thinking

    Sure, you'd like your business to grow and be more profitable. But, have you developed a strategy about the type of growth you're going to aim for?

    Getting larger and more profitable doesn't happen without the business owner picking an approach to growth and then planning steps to make growth happen.

     


    Everything is Incremental
    Magic Marketing

    A week doesn't go by without someone calling us, telling us that if we let them take over our web site, they'll magically make us rich with the traffic we'll get from Google.

    You get those calls and emails, too. Every business owner gets approached by Internet marketing wizards dangling visions of the huge sales increases available to them when they sign up for a service "guaranteed to get them at the top of Google's results."

    Is there a magic key to Internet marketing that will make you rich? What different rules apply on the Internet that don't exist in any other medium?


    The Rest of the News
    Get the Rest of the News

    Don't forget to visit our news page for regularly updated articles for your financial success.

    Today the news page talks about:

    • Health Care 101: New responsibilities and taxes for employers and individuals
    • The Hiring Incentives to Restore Employment (HIRE) Act
    • The IRS clarifies settlement statement requirements for homebuyer credit.
    ... and more stories to help you and your business.


    Direct Marketing Tips for Your Business
    Charles Sterck, CPA

    What's the most important tool of direct marketing campaigns?

    It's the offer!

    The offer gets the prospective client to pick up the phone, boot-up the computer, or walk down the street to buy from your business.

    We know 4 ways to make your offer irresistible to your customers. Read what they are in the article below, and please contact Sterck Kulik O'Neill when we can help with your business' unique plans.

    Charles R. Sterck
    CPA and Managing Partner

    Use the 4 Fundamentals of Direct Marketing »
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