The Accounting Educator from San Francisco CPA's Sterck Kulik O'Neill
The Accounting Educator from Your Financial Success Advisors
November 17, 2009
in this issue
  • What Really Drives Your Team To Perform?
  • How to Price Business Services
  • Eleven Easy Ways to Destroy Your Company
  • Get Your First Customer
  • The Rest of the News

  • How to Price Business Services
    Calculating a successful price

    If you are pricing your services for less than cost, or just breaking even, you're operating a non-profit venture - or a business that's likely to fail, explains Inc.com's Elizabeth Wasserman.

    If you don't intend to be a non-profit, Elizabeth gives you some great general advice to help you pick how you're going to price your goods and services. She talks about figuring out your costs and how to determine a successful profit margin.

    Read your options on pricing models and pricing methods. And, give Sterck Kulik O'Neill a call for advice on your specific situation.


    Eleven Easy Ways to Destroy Your Company
    Destroying your busines

    Businesses make hundreds or thousands of decisions every year, many of which seem inconsequential

    But the smallest details can have business-changing or even business-ending consequences.

    Here are 11 favorites bad decisions to watch out for from The New York Time's Jay Goltz. (Our favorite favorite way to destroy your business is #9, picking the wrong accountant.)


    Get Your First Customer
    Get Your First Customer

    Finally! Your business is ready to serve the masses. Unfortunately, the masses only want to do business with an established firm with a good track record.

    You need to have had customers before someone will agree to be your customer. Getting that first customer is like trying for your first job back when your resume was blank.

    Fortunately, there are effective ways to get your initial clients who will vouch for you.


    The Rest of the News
    The Rest of the News

    Don't forget to visit our news page for regularly updated articles for your financial success.

    Today the news page talks about:

    • Pending legislation complicates year-end tax planning
    • Prepaying mortgage interest and taxes to maximize 2009 deductions
    • Revenue raisers vex lawmakers as they debate health care reform
    ... and more stories to help you and your business.


    What Really Drives Your Team To Perform?
    Charles Sterck, CPA

    If you think the members of your business team are best motivated by carrots and sticks, think again.

    The evidence of more than four decades of robust, global scientific research on human motivation shows categorically that there is a serious mismatch between what science knows motivates people, and what business does.

    Dan Pin's book Drive: The Surprising Truth About What Motivates Us shows that science has identified three intrinsic human motivators.

    Check them out in the article below and then think about your own business and what you can do to change your approach to use the natural motivations of your team.

    Charles R. Sterck, CPA
    Partner

    Use the 3 Natural Motivations »
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