If you think the members of your business
team are best motivated by carrots and
sticks, think again.
The evidence of more than four decades of
robust, global scientific research on human
motivation shows categorically that there is
a serious mismatch between what science knows
motivates people, and what business does.
Dan Pin's book Drive: The Surprising
Truth About What Motivates Us shows that
science has identified three intrinsic human
motivators.
Check them out in the article below and then
think about your own business and what you
can do to change your approach to use the
natural motivations of your team.
Charles R. Sterck, CPA
Partner
Use the 3 Natural Motivations »