The Accounting Educator from San Francisco CPA's Sterck Kulik O'Neill
The Accounting Educator from Your Financial Success Advisors
August 31, 2009

 

in this issue
  • What's Your Financial Forecast?
  • Learn 4 Ways to Grow Your Business
  • Stop Foreclosure Now!
  • Top 10 Things Customers Don't Want to Hear
  • Robo Calls Must Stop Tomorrow

  • Learn 4 Ways to Grow Your Business
    Free Business Growth Strategy Seminar

    There are only 4 ways to grow your business, and you'll learn them a free, two-hour seminar facilitated by professional business development specialists.

    Sterck Kulik O'Neill's next growth workshop will be held Thursday, September 10 starting at 5 pm in the firm's downtown San Francisco office.

    Register now and you'll learn steps you can use in your business the next day. The seminar tips are logical, understandable, and are very achievable.


    Stop Foreclosure Now!
    Couple Reviewing their Finances

    The possibility of losing your home to foreclosure is terrifying. Scam artists are preying on the vulnerability of desperate homeowners by using half truths and outright lies to sell services that promise relief. Then they fail to deliver.

    The scam artists use simple and straight-forward messages like the headline of this article: "Stop Foreclosure Now!"

    Once they have your attention, they use a variety of tactics to get your money.

    Learn about the scams to protect yourself, your family, or friends. And see what legitimate help distressed homeowners can get.


    Top 10 Things Customers Don't Want to Hear
    Horrified customer

    Your best customer service policies are useless if your staff says the wrong thing a key moment.

    Our personal least favorite opening sales line is, "I'm surprised you haven't heard about us." And, that word bomb is also at the top of the no-no list put together by customer service coach Bill Lampton.

    Why does Bill hate this line (and 9 others)? What should your staff say instead?


    Robo Calls Must Stop Tomorrow
    Robo Call Man

    New regulations by the Federal Trade Commission will prohibit most commercial telemarketers from making those annoying pre-recorded telemarketing calls to consumers - whether or not they have signed up for the Federal Trade Commission's National Do Not Call Registry.

    The FTC regulations, which go in effect tomorrow (September 1), say that telemarketers can't make pre-recorded calls to anyone, even if they have done business with the person, unless they have received written permission from the customer.


    What's Your Financial Forecast?
    Geoffrey Kulik, CPA

    The only way to remain in business in this economic climate is to plan. In these troubled times, focus on the next 18 to 24 months with lots of scenario planning and stress testing. Forecast your business' performance in various possible circumstances.

    "Financial Forecasting" can sound dauntingly technical, but you can do it effectively using spreadsheets and the information you already have on hand.

    Our general forecasting guidelines can put you on the path to growing your business. And, please contact Sterck Kulik O'Neill for help with your specific situation.

    Geoffrey P. Kulik, CPA
    Director

    Get on Top of Your Financial Forecasts »
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