Sales by companies that were aggressive recession advertisers in the 1980-1985 period rose 256 percent over those that didn't keep up their advertising, according to McGraw-Hill Research.

The difference in sales performance hit both business-to-business and consumer-orientated industries.

Thinking of beating the recession? Thinking of advertising?

"Before you spend a fortune trying to drum up new business, why not get in touch with those people who once loved you -- your former customers?" asks Inc.com.

As hard as you worked to gain a client, why spend a little effort in keeping in touch and asking if they would like to buy from you again?

Click below for 4 steps to take to start contacting your old once and future clients.

The US Department of Labor estimates that over 40% of businesses never reopen following a disaster and of the remaining companies, at least 25% close down within 2 years.

The "it can never happen to me" syndrome; the belief that continuity planning is too expensive; and the notion that continuity planning is too time consuming keep too many businesses from planning properly.

Discover the 4 keys that support business continuity and take action today.

The Internal Revenue Service yesterday released the Dirty Dozen Tax Scams for 2009. Phishing attacks on your gullible goodwill tops this year's list of tax crimes.

The annual list of sleaze is always a fun, cautionary read!

"Taxpayers should be wary of scams to avoid paying taxes that seem too good to be true, especially during these challenging economic times," IRS Commissioner Doug Shulman said. "There is no secret trick that can eliminate a person's tax obligations. People should be wary of anyone peddling any of these scams."