The election campaign is causing a plague of
unsolicited telephone calls to ring
everyone's phone.
These political calls often come without
caller ID, or they come from phone numbers
marked "Private". In defense, a lot people
-- including your clients -- let these
anonymous calls go unanswered... especially
when they are facing a deadline.
At the same time, many of you have set up
your business or cell phones to not broadcast the
phone number. Maybe it made sense at one
time, and maybe you don't want "everyone" to
have your cell number.
Whatever.
It's time to re-think your private-number
strategy. Even after the election barrage of
phone calls has stopped, some of your clients
will still ignore your anonymous calls... and
in these economic times you cannot afford an
unnecessary block or delay in communicating
with a customer.
