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Dear Galen Workman,
Words, words, words!
(from Shakespeare's
Hamlet)
This newsletter offers you tips on the words
to use and topics to cover with your clients
and with your accountant. Because how and
what you say is critical to your
success, we're sharing 4 top
communications ideas!
| Are You Using Bad Words? |
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The economy is bad and someone asks, "How's
business?"
Misery loves company, and you have a few 2008
economic war stories.
So, what's wrong with sharing? A lot.
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| The Two Most Important Words |
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When you're writing an ad, a letter, a
web page, or a blog to your customers, two
words are most effective in getting the
client on your side.
Check out Brian Clark's insight on the two
most important words, because you want your
communications to be
effective and to generate more business.
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| Omit the Hyperbole |
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"If there is one word to sum up a current fad
in advertising and communications, it's
'hyperbole'," writes John Heckers.
"Hack advertisers use it consistently,
showing unwarranted excitement by bad actors
over a mundane product, such as a mop."
Not only are Heckers observations amusing,
his sound advice will help you communicate
successfully with your co-workers, clients,
and partners.
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| Is Your Accountant Worth Your Money? |
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Are you satisfied with your current
accountant or CPA? Do they provide you with
the level of service, competence, and
benefits you deserve? If not, your choice of
CPA may be impacting your potential growth
and success.
To help you understand what your CPA should
provide, click on the logo to immediately
download your FREE assessment tool THE
PROFESSIONAL ACCOUNTANT'S $CORECARD which
specifically outlines the skills,
credentials, competence, and benefits every
professional and business owner should demand
from their CPA.
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Why Talk to a CPA in September? |
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For many business owners tax time represents
the beginning and end of their contact with
an accountant each year.
However, a good accountant is aware of the
wider economic, legal and financial
environment affecting their client's
business. The accountant is also
acquainted with its key drivers of revenues
and costs.
We enjoy helping clients use
tax and other financial information to
achieve financial success.
We like to do more than record the past on
tax forms. We like to help business owners
create their future.
Geoffrey P. Kulik, CPA
Director
4 Non-Tax Preparation Talks to Have with Your CPA
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