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The Accounting Educator from Your Financial Success Advisors
July 31, 2008

Greetings!

in this issue
  • Find Your Niche
  • Are You Using Enterprise Zone Tax Credits?
  • Don't Let Them Kidnap Your Good Name!
  • 6 Customer Service Strategies That Win
  • Is Your Accountant Worth Your Money?

  • Are You Using Enterprise Zone Tax Credits?
    San Francisco Enterprise Zone map

    Is your business taking proper advantage of Enterprise Zone tax credits? Enterprise Zones can help your bottom line -- we've seen some clients receive $100,000's in credits.

    Click through our slide show for a quick overview of San Francisco-area Enterprise Zones including where they are and what they offer.

    Then, when you want to explore what these credits may mean for your business, give Sterck Kulik O'Neill a call.


    Don't Let Them Kidnap Your Good Name!

    Your domain name (the part of your Internet address after the "www.") is valuable to your business. Your customers know it, and it's part of your stationery and signage.

    Do you know that there's an industry of kidnappers out there, waiting to snatch your name for their own purposes?

    Keep vigilant, and keep your good name.


    6 Customer Service Strategies That Win

    Keeping existing clients is a lot cheaper than acquiring new ones. We all know that, and we also know we have to be extra cautious about costs in today's business world.


    Is Your Accountant Worth Your Money?

    Are you satisfied with your current accountant or CPA? Do they provide you with the level of service, competence, and benefits you deserve? If not, your choice of CPA may be impacting your potential growth and success

    To help you understand what your CPA should provide, click on the logo to immediately download your FREE assessment tool THE PROFESSIONAL ACCOUNTANT'S $CORECARD which specifically outlines the skills, credentials, competence, and benefits every professional and business owner should demand from their CPA.


    Find Your Niche
    Charles Sterck, CPA

    Smaller businesses have a hard time competing with mega-corporations in mass-market commodity business. Especially in bad economic times, it's difficult to fight a huge company that has bulk-buying power and significant control over both suppliers and customers.

    Fortunately, large retailers often leave smaller market segments unserviced since they don't represent, for them, a sufficiently profitable target.

    You can capitalize on these unmet needs by promoting your product or service that fills the gap.

    Check out our general tips on developing your niche marketing plan, and contact Sterck Kulik O'Neill for advice on your specific situation.

    Charles R. Sterck, CPA
    Managing Director

    3 Ways to Make Niche Marketing Work
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