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The Accounting Educator from Your Financial Success Advisors
July 22, 2008

Greetings!

in this issue
  • Get Lost — and Increase Your Company's Value!
  • Your Business and Web 2.0
  • 3 Sticky Ways to Hold Reader Attention
  • Taxes are Going Up/Down if You Elect Senator X/Y
  • The Rest of the News

  • Your Business and Web 2.0

    If you spend any time at all online you can't have missed a whole set of new technologies that make up what is being referred to as 'Web 2.0' - wikis, blogs, rss feeds, podcasts. More and more, these are helping businesses succeed.

    Want to know if these tools can improve your business' profitability?


    3 Sticky Ways to Hold Reader Attention

    So you've taken the plunge, started a blog or other online marketing, and you're posting your entries. How do you keep your readers from wondering away after a sentence or two?

    Tempting distractions are just a click away. You need ways to get readers to stick on your page. This article will help!


    Taxes are Going Up/Down if You Elect Senator X/Y

    Now that each political party has a presumptive nominee for President, the email mudslinging can begin in earnest!

    Fortunately, Snopes.com, the urban legend site, snaps up the emailed rumors and tracks down the facts behind the claims.

    When they received email about the tax policy difference between the two Senators, they researched what each has actually said about taxes.


    The Rest of the News

    Don't forget to visit our news page for regularly updated articles for your financial success.

    Today the news page talks about:

    • Does the "actual expense method" beat the "standard mileage rates" for your business?
    • Treasury fact sheet about choosing a business structure
    • Can you deduct summer camp costs as childcare costs for work?
    ... and more stories to help you and your business.


    Get Lost — and Increase Your Company's Value!

    "I would hear people saying, 'I haven't taken a vacation in five years,' as if it were a badge of courage," writes Fortune 500 entrepreneur Norm Brodsky.

    "I might once have agreed," Norm admits. "Indeed, I might have said it myself. Now, increasingly, I see it as a badge of stupidity."

    It's summer. It's vacation time.

    If you're feeling bad about getting away from the office, see how your trip can make your business more valuable.

    Geoffrey P. Kulik, CPA
    Director

    Get away 16 weeks a year and really help your business »
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