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The Accounting Educator from Your Financial Success Advisors
October 12, 2007

Greetings!

in this issue
  • Follow Your Leads
  • 2 Seats Left for Free Business Growth Seminar
  • Grand Intentions to Greater Sales
  • 20 Ways to Drive Traffic to Your Website
  • The Rest of the News

  • 2 Seats Left for Free Business Growth Seminar

    Only 2 seats are available for Tuesday's free Business Growth Seminar. This popular class is scheduled for 5 pm October 16 at Sterck Kulik O'Neill's San Francisco office.

    You will learn how systems are essential to the business process and how you can develop those systems so you can work ON your business and not IN it at the two-hour seminar.

    The class is free but advanced reservation is required, and attendance is very limited.


    Grand Intentions to Greater Sales

    You stop in a pet store for basic food for the dog you just adopted. You figure it's a 5 minute shopping spree. Instead, you walk out 58 minutes later with $200 dollars of goodies.

    How did that happen?

    Jeff Mowatt says it was the "Grand Intention ©" espoused by the 15-year-old sales clerk. Find out what he means and how you can use it in your business to increase sales.


    20 Ways to Drive Traffic to Your Website

    It's one thing to get your website up and running and quite another to get people visiting it.

    Whether you're a bricks-and-mortar-business, like Sterck Kulik O'Neill, or an e-commerce site selling directly online, you want potential customers to browse your pages.

    Taking simple steps -- like making sure your site name is on display in the off-line world -- can dramatically increase the hits on your site.


    The Rest of the News

    Don't forget to visit our news page for regularly updated articles for your financial success. Today the news page talks about:

    • A Federal Court decision denying the IRS access to tax accrual work papers
    • How to calculate the "kiddie tax"
    • "Reasonable Compensation" for the owners of small business
    • Why 2007 tax planning starts now

    ... and 5 other stories to help you and your business.


    Follow Your Leads

    It's amazing how many businesses either neglect to follow-up on leads or do not have an established plan for their follow-up actions.

    Do you think a phone call to the prospect would be too pushy? Or, did you simply get too busy and forget?

    Perceived indifference is one reason a customer will go to your competitor. And, failure to check up on a lead gives most prospective customers a strong feeling that you don't care if they do business with you.

    We show you the importance of following up and give you help in establishing a routine to check back with prospective customers in the article below.

    Please contact us for specific help with your business' procedures and financial well being!

    Geoffrey P. Kulik, CPA
    Partner

    More on Following Up Your Leads
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